Samsung FlexZone
03 September 2021
This shoot was for Samsung’s FlexZone, a feature of its refrigerator, for which Michelle Hay Management provided models, stylists and HMU.
This shoot was for Samsung’s FlexZone, a feature of its refrigerator, for which Michelle Hay Management provided models, stylists and HMU.
The Shoot
Client
This shoot was for Samsung. They commissioned a series of short videos for the Samsung Refrigerator feature: FlexZone. Chiel Worldwide was the creative agency behind the ads for Samsung, with Meraki providing video production.
Concept
Using the same family, each video clip features a different family member expressing their changing food needs and highlights how the Samsung Refrigerator FlexZone accommodates those needs. The Flexzone is a full-width draw with adjustable temperature controls and presets suitable for party dishes, cold drinks, meat, fish and other food products.
Timings
All the videos for this series were shot in December 2019.
Services
Michelle Hay Management provided multiple services for this shoot, including: hair and makeup artists, stylists and the cast.
The Talent
Models
This shoot featured a family of four. Adel and Shiva played the parents and Omar Youssef and Dana portrayed the children.
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Harvey Nichols
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