Etoile 2020

04 January 2022

Etoile ‘La boutique’ is a multi-brand designer label store and a major fashion retailer in the UAE. This film and stills shoot was for Etoile’s Winter 2020 campaign.

Etoile Winter 2020 campaign image: two woman standing outside, one in lilac poncho with orange feather trim, the other in pink, white and orange pattern dress and headscarf.
Etoile Winter 2020 campaign image: woman standing outside in front of palm trees wearing off-white shirt and white skirt with pale pink patches, holding sage green jacket.
Etoile Winter 2020 campaign image: woman standing in front of green hedge wearing vibrant pink, yellow, white and black dress.
Etoile Winter 2020 campaign image: woman walking outside in pink cardigan and shirt with black spots.
Etoile Winter 2020 campaign image: two woman standing on green grass, one wearing a red-orange sleeveless gown, the other in art pattern long sleeve dress.
Etoile Winter 2020 campaign image: woman striding outside in postal stamp pattern dress with sunglasses and headwrap.
Etoile Winter 2020 campaign image: woman standing outside in postal stamp pattern dress with sunglasses and head wrap.
Etoile Winter 2020 campaign image: woman standing outside in chequered suit with sleeveless white coat and sunglasses.
Etoile Winter 2020 campaign image: woman standing outside in light blue shirt and blue feathered skirt.
Etoile Winter 2020 campaign image: woman standing on grass at night in sandy yellow jacket and patterned dress.
Etoile Winter 2020 campaign image: two women standing in blue outfits.
Etoile Winter 2020 campaign image: woman walking down red stairs wearing black jacket and pink skirt.
Etoile Winter 2020 campaign image: woman standing outside on grass with blue trousers and two tone blue jacket.
Etoile Winter 2020 campaign image: woman standing in front of red curtain in black dress woven with jewel tones.
Etoile Winter 2020 campaign image: woman in blue trousers with leaf pattern, in front of red curtain.
Etoile Winter 2020 campaign image: two women sitting, on wearing a shiny black jacket and black dress with rose embellishment, the other in black shirt and shiny blue shirt with floral pattern.
Etoile Winter 2020 campaign image: woman in bright pink dress in focus, blurred background.
Etoile Winter 2020 campaign image: two women striding in from of green wall covered in plants, one is wearing a white dress, the other a bright pink dress.
Etoile Winter 2020 campaign image: women in black jacket with white trim, in front of sea blue wall.
Etoile Winter 2020 campaign image: two women in front of sea blue wall, one in a green dress, one in a pink shirt and blue denim trousers.
Etoile Winter 2020 campaign image: woman in dark purple coat, bright blue shirt and knee-length skirt.
Etoile Winter 2020 campaign image: woman in pattern dress standing in front of wall with plants.
Etoile Winter 2020 campaign image: two women sitting on a velvet sofa wearing white tops and colourful shirts

The Shoot

Client

Etoile ‘La boutique’ is a multi-brand designer label store and a major fashion retailer in the UAE. This film and stills shoot was for Etoile’s Winter 2020 campaign.

Concept

The idea for this shoot was to be bright, colourful and fun. An organic element was introduced by using the vegetation and gardens of the Four Seasons’ restaurant Coya as a backdrop.

Location & Duration

The shoot took place at Coya, a Peruvian restaurant at the Four Seasons Resort in Jumeirah Beach, Dubai. The restaurant’s luxurious and exotic decor gave the shoot an elegant yet playful setting.

Services

For this shoot, Michelle Hay Management provided a photography team, a film team, full hair, make up and styling, plus full post-production services.

The Talent

Models

Michelle Hay Management provided two models for this shoot: Maja, from Poland, and Cynthia, from Nigeria.

Photographer & Post Production

Sam Rawadi, a Lebanese photographer based in Beirut, worked on this shoot. ‘Staying natural’ is how Sam is best described, both as a person and as an artist and this approach to life is reflected in his work. Sam also provided the retoucher.

Film & Edit

Jear Velasquez is a director and filmmaker based in Manila and Dubai. His work has included shoots for the likes of GQ Middle East and Marie Claire Arabia as well as for luxury brands YSL, Fendi, and Lancome, among others.

Styling

This shoot was styled by Samantha Francis. Samantha, popularly known by the handle @Styleisnecessity, is an international influencer and a GRAZIA Instastar of the Year award winner.

 
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