The Shoot


Etoile ‘La boutique’ is a multi-brand designer label store and a major fashion retailer in the UAE. This film and stills shoot was for Etoile’s Winter 2020 campaign.


The idea for this shoot was to be bright, colourful and fun. An organic element was introduced by using the vegetation and gardens of the Four Seasons’ restaurant Coya as a backdrop.

Location & Duration

The shoot took place at Coya, a Peruvian restaurant at the Four Seasons Resort in Jumeirah Beach, Dubai. The restaurant’s luxurious and exotic decor gave the shoot an elegant yet playful setting.


For this shoot, Michelle Hay Management provided a photography team, a film team, full hair, make up and styling, plus full post-production services.

The Talent


Michelle Hay Management provided two models for this shoot: Maja, from Poland, and Cynthia, from Nigeria.

Photographer & Post Production

Sam Rawadi, a Lebanese photographer based in Beirut, worked on this shoot. ‘Staying natural’ is how Sam is best described, both as a person and as an artist and this approach to life is reflected in his work. Sam also provided the retoucher.

Film & Edit

Jear Velasquez is a director and filmmaker based in Manila and Dubai. His work has included shoots for the likes of GQ Middle East and Marie Claire Arabia as well as for luxury brands YSL, Fendi, and Lancome, among others.


This shoot was styled by Samantha Francis. Samantha, popularly known by the handle @Styleisnecessity, is an international influencer and a GRAZIA Instastar of the Year award winner.